Webthe book the tipping point by malcolm gladwell is about the phenomenon that happens to certain products, concepts, or trends that makes them extremely popular or successful, WebThe “Tipping Point” talks about the way society changes and why it changes. The book talks about the types of epidemics that causes the changes or “tips” to take place so WebThe “tipping point” essentially is the point at which small, seemingly insignificant changes become significant enough to cause a large and often times important change.
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Paper Types. You are free to use it as an inspiration or a source for your own work. Ultimately, the tipping point essay, the job of marketers is to convince people that the product being sold is one that is necessary to improve their lives, and this becomes easier if the product is made into a social phenomenon. It becomes easier to sell products when individuals are of the opinion that it is great to have and effective, and this word-of-mouth advertisement can be furthered by publishing advertisements in the media. Throughout the book, Gladwell discusses the three rules the tipping point essay social epidemics that individuals can use to gain a greater understanding of how their target audience can be reached. It would be helpful for individuals in marketing to gain an understanding of these principles because they delineate good advice regarding understanding the populace in relation to the production of advertisements.
Therefore, it is necessary for the marketing professional to understand how to make their products become a social phenomenon. The first rule of social epidemics discussed by the author points out the fact that a majority of marketing is done by individuals that are outside of the marketing team and the company that produced the product. Typically, these are individuals with connections and are therefore able to exert influence on others. It is important for marketing teams to both have this type of person on staff and to determine who these individuals are in the outside world. In this manner, the marketing team will be able to reach out to a greater amount of companies and partners to increase sales by taking advantage of the connector, the tipping point essay.
Furthermore, targeting advertisements to external connectors will help enhance the speed the tipping point essay which a particular product becomes popular, thereby enhancing its likelihood to be purchased. Ultimately, these individuals are needed within the marketing team and on the outside as consumers as well. On the inside, these individuals are responsible for gathering the information related to the product and consumer needs and help portray the product in a light that makes it desirable based on this data. On the outside of the marketing team, this results in word-of-mouth advertising. In reality, we think of the maven as individuals who may consider themselves to be technologically savvy and therefore wish to remain on the top of the latest trends. In an attempt to convince the individuals within a friend group, the maven promotes the product to them while trying to prove his or her ability in terms of discovering and understanding the latest trends.
While we typically think of salesmen as individuals who blatantly push products, effective salesmen are more subtle in doing so. Since these individuals have a significant understanding of the needs of their clients, they are able to engage them in conversation in a manner that allows them to believe that acquiring the product is the best choice for them, and that the salesman mentioned the product only as a suggestion. While the connector and maven are important for the tipping point essay a product from the background, the salesman does so at the front line, as he or she is usually in a situation that allows the customer to purchase the product at the precise moment that it is pushed.
This is particularly important to understand in terms of marketing because the advertisements that are the most effective are the most memorable, the tipping point essay. For example, many individuals across the country associate Target with the dog with the target on his eye and we associate Wal-Mart with the rollback smiley face. These are things we cannot forget because they have been ingrained into our memories. As a consequence, they are effective. These symbols help us associated Target with customer service and variety and Wal-Mart with low prices.
Companies that advertise themselves effectively are able to come up with a particular way that they wish for consumers to perceive them. Typically, these need to be simplistic to be memorable and they need to be repeated many times so that the target audience continues to associate a company or a product with the branding message. Car insurance advertisements tend to take on this perspective. For example, Geico tends to regularly make entertaining jokes related to its gecko mascot, while Progressive shows stories featuring their own character Flo. Some consumers actually look forward to these commercials to see what crazy thing the companies do next, which significantly contributes to their sales and popularity.
When one goes to purchase car insurance, it is likely that Geico or Progressive will be on their minds ahead of other insurance options as a consequence of their promotion style, the tipping point essay. Therefore, this principle teaches marketing teams that it is necessary to be relevant. For example, the tipping point essay, it may be useful to advertise books on trains and busses because commuters typically look towards reading as a way to be entertained while they travel. In addition, it may be useful to advertise for nearby vacation destinations on a highway billboard. When advertisers consider the context of a situation, they become increasingly able to reach their target audience, which allows them to reach a larger number of relevant individuals.
Many advertisements attempt to cater only the tipping point essay a specific group, which could include a particular gender, race, the tipping point essay, or religion. In order to ensure that the correct group is reached through an advertisement, it is therefore necessary to produce an ad that is culturally relevant. It would be even more necessary to place these advertisements on television channels that are more popular among the target demographic. Before working on these theories, the author did much work to gain an understanding of how the connections between individuals operate and how these relate to communication. Therefore, it is intuitive that these marketing rules would be effective for the same purpose. They provide a rationalization of why these techniques work so effectively, which is ultimately grounded in psychology and an understanding of how the human brain works.
We are more likely to accept the usefulness of a product if those that we respect already have. Furthermore, we are more likely to purchase it if it is presented to us the tipping point essay the proper context and in a memorable manner. It is important for marketing professionals to ensure they take advantage of these three aspects in order to ensure that their marketing campaigns are maximally effective. Gladwell M. The Tipping Point: How Little Things Can Make a Big Difference. Little Brown and Company, My Life as an Hispanic Young Lady in America, Essay Example. The Cost-Effectiveness of Criminal Justice, Essay Example. Need a professionally written Custom Essay? Right now, you can get a professionally written essay in any discipline with a.
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The Tipping Point - Animated Summary by Malcolm Gladwell
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Web10/08/ · The Tipping Point, by Malcolm Gladwell, is an in-depth analysis of what makes something get noticed and change dramatically. It could be when a city’s crime rate WebThe “Tipping Point” talks about the way society changes and why it changes. The book talks about the types of epidemics that causes the changes or “tips” to take place so WebAccording to Gladwell, the tipping point is “the moment at which an idea, trend, or social behavior crosses a threshold and spreads like wildfire.” In other words, the moment
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